Are you curious about whether WordPress is a good fit for your website but aren’t sure if it’s the right choice? Have you been considering CMS (content management system) alternatives but aren’t sure which one to choose?
Well, I’ll get right into it. Here are 12 benefits of using WordPress for your organization’s website.
1. WordPress has Market Share
Have you heard that WordPress is a blogging service only? This is a myth that has persisted for a decade. Of the top 100,000 websites, Builtwith reveals that WordPress holds roughly 28% of the market.
2. Agencies Use WordPress Widely
To be honest, the fact that so many professional web design firms use WordPress to develop their client websites or have used it in the past doesn’t mean that all of them will. However, at least you aren’t having to travel far and wide to find someone who can help you.
3. Great Hosting Options
Several great WordPress hosting providers have recently decided to specialize in WordPress as a result of WordPress’s evolution over the years. For example, WPEngine, which as its name suggests does exactly this, and its service is great.
A company that niche designates is more likely to prosper in its market. Because of their business, WPEngine does not host other platforms. Here are some of my faves from WPEngine:
- Automatic daily backups with one-click restore
- Incredible security – they’ll even notify you if any of the plugins your website is using have known vulnerabilities. It’s easier for them to keep their hosting secure because they know the WordPress platform.
- Speed – with WordPress being their only platform, WPEngine has been able to hyperfocus on speed and even has caching software ready to use out of the box
4. 54,000 plugins – A Great Bonus of WordPress
Plugin development on WordPress is available over 54,000, and it includes simple enhancements to your website or business as well as robust applications. No, it isn’t a misspelling. WordPress has over 54,000 plugins that can be used to enhance your website or business in a variety of ways.
Having a few strategic plugins could save you thousands or even tens of thousands of dollars by not having to develop custom solutions, even though you want to be choosy.
5. WordPress Theme Options
Besides plugins, WordPress has hundreds of thousands and hundreds of thousands of themes. In fact, on Theme Forest, there are over 11,500 themes for sale. For companies that have little money to spend, themes can be a great way to save money while getting the site that matches their needs.
When you are beginning your business, saving money can be very beneficial, but themes certainly have their limitations. It can be difficult to get the look you want or the features you need without patching together a mishmash of plugins.
6. You Can Create Custom Themes on WordPress
An organization can also hire an agency to create a custom WordPress theme. By going this route, you are still using a complex framework with numerous functions built in, but you are also creating a design that is on brand.
When it comes to custom WordPress theme development, there are virtually no limitations; you can pretty much do anything. That is a huge advantage of using WordPress.
7. WordPress can be made Secure
While it is true that WordPress sites can be compromised, after all, providing that there are plenty of simple solutions for making them secure is one of the main advantages of WordPress.
There are, of course, still plenty of security measures you can take after the strong password, up-to-date software, and secure hosting provider elimination phases. Please see the following article for more information.
8. Content Creation is Easy On WordPress
The strength of WordPress remains anchored to its roots as a blogging platform. Here are some of the features that make content creation straightforward on the platform:
- Built-in word count for targeting long-form content requirements
- Autosaving feature
- Easy to switch between WYSIWYG and text editors
- Distraction-free writing mode
- Simple insertion of media
Of course, this is just the beginning. I also like being able to use plugins like Yoast to create focus keywords and to optimize your on-page SEO.
9. WordPress is Search Engine Friendly out of the Box
WordPress makes content creation quick and easy as well as has a great SEO (Search Engine Optimization) algorithm out of the box. More than just producing quality content, you want it to be found by Google.
10. No Costly Licensing Fees – A Cost-Saving Benefit of WordPress
Unlike Sitecore, which costs as much as $40,000 in initial licensing fees, WordPress is open source, which means there are no initial or ongoing licensing fees. This makes WordPress a very cost-efficient solution for companies that don’t want to spend a lot.
It may not be up to snuff, but it’s free. Here are a few surprising brands that you may or may not have realized are using WordPress.
11. WordPress is Scalable
WordPress is also very scalable for benefit number 11. It has a feature known as “custom post types”, which allows developers and companies to create unlimited groups of data and distinct layouts for each type. As an example, what if you could build a website with thousands of data sets and distinct layouts?
- Staff members and staff profiles
- Case studies or project descriptions
- Job postings
- Testimonials
- Products
With WordPress and a competent developer, it’s fairly easy to create as many of these custom post types that an organization could need. When these are set up properly with custom WordPress development, it’s easy to add new entries in a scalable fashion.
12. WordPress Keeps Evolving
Using WordPress has grown and evolved in ways similar to how it benefits from updates and patches. When it does, you get all of the new features for free. The identical thing that I listed regarding no statutory fees applies here. In most instances, having a specialist walk through these procedures is the correct option, but it is typically not necessary.